Puglia Creativa flies to Bilbao, it will be presented as an European excellence during the international conference dedicated to Culture, Creativity and Innovation which will take place on Thursday 11 November at the Guggenheim Museum. “CCIs and Innovation Contrast” is the title of the conference at which the leading European experts in the sector will speak and during which the director of Puglia Creativa Cinzia Lagioia will present the study: “Puglia Creativa and its monitoring and evaluation system” commissioned by the Government of Basque Country (Spain) as a case study to be analysed and replicated for the establishment of a similar cluster in the Basque region. The conference will also be an opportunity for discussion on research and innovation policies for the sector.