PUGLIA CREATIVA AS A DRIVER OF TERRITORIAL AND SECTOR DEVELOPMENT IN THE “IO SONO CULTURA 2018” REPORT REALIZED BY SYMBOLA FOUNDATION AND UNIONCAMERE
The report “Io sono cultura 2018 – Italy quality and beauty challenges the crisis” drawn up by Symbola Foundation and Unioncamere and presented in Rome with the participation of the new Minister Alberto Bonisoli paints a scenario of the production system founded not only on cultural and historical heritage but also on the typical Italian ability to transmit culture and beauty into production.
“Cultural and creative industry – declares Minister Alberto Bonisoli – will become one of the 21th economy protagonists as Italy’s competitive advantage is due to its extraordinary historical, artistic, archaeological heritage reflecting from fashion, design, cinema, but also technologies, virtual reality and augmented reality. Tourism and Made in Italy receive enormous benefits from the desire of Italy of being promoted worldwide. Growth, welfare and culture must be included in a unique paradigm of development to be adopted as a model in the world“.
“Culture and creativity are the keystone in all the productive sectors” commented Ermete Realacci, President of the Symbola Foundation. According to a survey by US News Magazine and the University of Pennsylvania, Italy results to be the first country in the world for cultural influence”.
“On average, those who work in the field of cultural and creative professions are higher educated – says Ivan Lo Bello, President of Unioncamere. Focusing on culture and creativity means, therefore, being able to face the industry 4.0 challenges“.
Puglia Creativa’s ability to generate value at both a territorial and specific level brings it within the major drivers of development. Indeed, Puglia Creativa is recognized the ability to boost the territorial network of micro-enterprises facing innovation, internationalization and training issues.
Report data: How much is the cultural and creative productive system in Italy?
A system that is growing and capable of generating 6% of the national wealth, over 92 billion euros, with a 2% increase over the previous year and a multiplier effect on the rest of the economy: for every euro produced in culture, 1.8 are activated in other sectors.
A system that gives employment to 6.1% of the employed, with a rate of growth of 1.6% – higher than the dynamics of the economy which stops at 1.1%. With the performing arts sector that is dragging both in terms of growth of added value produced (+ 9.5%) and in terms of employment (+ 8.7%)
And what about the Apulian culture economy? Increasing, too
The Apulian culture and creativity generate € 2.75 billion a year, equal to 4.2% of the entire regional economy, with a 4% of growth compared to the previous year, a double rate compared to the national average. The sector employs 60.000 workers, equal to 4.3% of the total regional economy, registering an increase of 3.7% – more than double of the national average rate. More interesting are the performances related with visitors and revenues in museums and archaeological areas: Apulia with its rate of growth of + 19.5% is second only to Liguria + 26%. Another positive result is the impact of the cultural and creative production system on tourism spending: Lecce is among the top 20 provinces, ranking in 17th place with a performance of over 439 million euro. These encouraging data confirm Puglia Creativa’s successful strategy to consolidate Apulian companies development.